While we know the importance of a digital marketing campaign, we can’t deny the role of SEO. Apart from building links, there many things that drive the success of the campaign. Under SEO, the marketing team should not forget optimizing images. So, to help you do the task properly, read ahead and gather some valuable tips.
Always select unique images
Visitors are always likely to react when they see an image on the website. So, as you inspire individuals to share the content across different sites, you should choose a visually appealing image. Do set aside some time for sourcing the images and make sure that they are relevant to the web page. In case you run an online store, then you can request your team member to take a snap of different products. You can visit websites which allows you to use images for commercial purposes.
Prefer using high resolution images
Search engines always love indexing high-quality content and high resolution images. In case the image is not in the proper format, then it might not appear clear on smartphones and tablets. While you select the formats, you should preferably go for JPG formats for an online store. In case you would be using the images as thumbnails, then you should opt for GIF images.
Reduce the image size
If you scale down an image, then this would certainly help for search engine optimization. The SEO expert would be in a better position to increase the web page speed. Besides, when the visitor comes across a high resolution image of a particular product, then they can opt for viewing an enlarged image.
It’s not that tough to compress the image because you can accomplish the task through a few online tools. Don’t hesitate to contact an SEO company in Chicago if you don’t know the exact size to which the images can be compressed.
Organize the images well
Organizing images is as important as choosing the right images. For instance, if you are showcasing an apartment on the website, then you need to post images in a particular order. This would help the prospect to check out every single thing about the house before making a decision. Later, you may need to reduce the number of images so that the page loading time is not affected. But, if you post more images, then it can enhance the online experience and entice the individual to avail the services.
Check the URLs
The links are something that search engines find when the site has to be ranked within the search results. You won’t have to bother much if the keywords are included in the links. This tip would help to maintain image relevance as well as page relevance.
Images with irrelevant captions can increase the bounce rate and send a signal to the search engine that the content hasn’t been posted properly. In case you forget to mention the caption, then it can impact SEO and may not support the user experience. Seek assistance from an SEO company in Noida if you don’t know how to optimize images.
Use the ‘ALT’ text
Accurately filling up the ‘ALT’ text fields can enhance accessibility to the image in the content. Visitors coming to the website would then be able to understand the content and what you are trying to convey. The text enriches the relevance and enhances the profile so that it’s visible within the results.
Finally, when you aspire to achieve the topmost rank for your website, you should be patient and be ready to put in a lot of efforts. In case you don’t have time, then you need to follow the basic steps for optimizing the images. Feel free to contact an SEO company in India in case you are unaware of the current SEO techniques.
More info : VerveLogic
Always select unique images
Visitors are always likely to react when they see an image on the website. So, as you inspire individuals to share the content across different sites, you should choose a visually appealing image. Do set aside some time for sourcing the images and make sure that they are relevant to the web page. In case you run an online store, then you can request your team member to take a snap of different products. You can visit websites which allows you to use images for commercial purposes.
Prefer using high resolution images
Search engines always love indexing high-quality content and high resolution images. In case the image is not in the proper format, then it might not appear clear on smartphones and tablets. While you select the formats, you should preferably go for JPG formats for an online store. In case you would be using the images as thumbnails, then you should opt for GIF images.
Reduce the image size
If you scale down an image, then this would certainly help for search engine optimization. The SEO expert would be in a better position to increase the web page speed. Besides, when the visitor comes across a high resolution image of a particular product, then they can opt for viewing an enlarged image.
It’s not that tough to compress the image because you can accomplish the task through a few online tools. Don’t hesitate to contact an SEO company in Chicago if you don’t know the exact size to which the images can be compressed.
Organize the images well
Organizing images is as important as choosing the right images. For instance, if you are showcasing an apartment on the website, then you need to post images in a particular order. This would help the prospect to check out every single thing about the house before making a decision. Later, you may need to reduce the number of images so that the page loading time is not affected. But, if you post more images, then it can enhance the online experience and entice the individual to avail the services.
Check the URLs
The links are something that search engines find when the site has to be ranked within the search results. You won’t have to bother much if the keywords are included in the links. This tip would help to maintain image relevance as well as page relevance.
Images with irrelevant captions can increase the bounce rate and send a signal to the search engine that the content hasn’t been posted properly. In case you forget to mention the caption, then it can impact SEO and may not support the user experience. Seek assistance from an SEO company in Noida if you don’t know how to optimize images.
Use the ‘ALT’ text
Accurately filling up the ‘ALT’ text fields can enhance accessibility to the image in the content. Visitors coming to the website would then be able to understand the content and what you are trying to convey. The text enriches the relevance and enhances the profile so that it’s visible within the results.
Finally, when you aspire to achieve the topmost rank for your website, you should be patient and be ready to put in a lot of efforts. In case you don’t have time, then you need to follow the basic steps for optimizing the images. Feel free to contact an SEO company in India in case you are unaware of the current SEO techniques.
More info : VerveLogic