Whether you are a business owner, or a marketer or contractor working in the field of web design, understanding the unique thought process of the users that drive them to make a purchase is the key to influencing their buying behaviour.
If you haven‘t yet witnessed the increased online conversions, the good news is that you have a powerful range of psychological tools at your disposal. Together, these will help you to guide the visitors seamlessly through your site.
Let’s have a look at five ways also used by the professionals of web design company India, that the principles of psychology can help web designers and company owners to create sites that are meant to convert.
Less is more
This theory revolves around a very simple concept, an online user provided with so many choices may not be able to make decisions at all. Bombarding shoppers with an excess of options produces a number of problems. Firstly, the moment the visitor comes at your site, their customer journey begins there and if their route isn’t made clear, competing messages and complicated paths can put them off entirely. Secondly, an excessive number of options can make them confuse and create a sense of anxiety with regards to the possibility that they might make a wrong decision. In times of hesitation, many can simply opt out.
To avoid such a situation where users leave your site because of the overwhelming number of options, keep your calls to actions clear and concise and remove any obstacles to simple and satisfying online journey.
Fear of Missing Out(FOMO)
Exclusivity and urgency are two particular influencing concepts in the world of marketing. Whether you are presenting exciting deals to a select few or promoting limited time offers, FOMO i.e. the fear of missing out is an effective trigger that places a sudden pressure on the users in order to inspire them to take actions. FOMO is a phenomenon which both the online and offline retailers can use to their advantage to trigger the product sales.
Create a sense of urgency around online discounts, limited availability products, and bulk-buy bargains to demonstrate to your online visitors that the window of opportunity won’t be open for longer time.
Social Proof
When it comes to the buying decision that we make endorsement is the powerful motivator. And it is widely accepted that one is instinctively drawn to services, products or brands that are recommended by friends. The social proof concept is based on the idea that a large group of people is likely to know more than you do as an individual and, as a result, you believe in their collective opinion. Social shares, online reviews, each individual endorsement a brand gathers contributes to its overall (perceived) trustworthiness.
Find a place on your website for case studies, testimonials and star ratings. Reputation reinforces brand recognition and, by spreading the word from your satisfied clients or customers or in the most accessible way, you can earn some coveted brand loyalty points.
Information gap therapy
This gap lies between what you know and what you wanted to know and in this difference the world of possibility lies for the web designer. The first step is to make the users know what they yet have to learn and from there, provide the information they want in a digestible, accessible format. Evaluate the contents of your website through a potential customer’s eyes. Is it presented in a way that users will be compelled to learn more about your offering, and can you truly say that your content delivers on the promises it makes?
Reciprocity
Reciprocal value is of a great importance to shoppers – and from clothing retailers to SaaS companies, users expect to be rewarded by businesses for their loyalty. Getting something for nothing is an idea that is enticing in itself, but the key is to offer visitors something they will find genuinely beneficial.
Consider how could you provide your potential customers an incentive to buy, or give back to those who have bought from you in the past.
Showing your customer base gratitude for placing trust in your brand is one thing but, if you can offer them something useful or exclusive to say thank you, you are far more likely to see them on your site again in the future.
Web design can ultimately be reduced to one golden rule: give the people what they want. For getting help for the designing of your website contact to top Web Design company India.
If you haven‘t yet witnessed the increased online conversions, the good news is that you have a powerful range of psychological tools at your disposal. Together, these will help you to guide the visitors seamlessly through your site.
Let’s have a look at five ways also used by the professionals of web design company India, that the principles of psychology can help web designers and company owners to create sites that are meant to convert.
Less is more
This theory revolves around a very simple concept, an online user provided with so many choices may not be able to make decisions at all. Bombarding shoppers with an excess of options produces a number of problems. Firstly, the moment the visitor comes at your site, their customer journey begins there and if their route isn’t made clear, competing messages and complicated paths can put them off entirely. Secondly, an excessive number of options can make them confuse and create a sense of anxiety with regards to the possibility that they might make a wrong decision. In times of hesitation, many can simply opt out.
To avoid such a situation where users leave your site because of the overwhelming number of options, keep your calls to actions clear and concise and remove any obstacles to simple and satisfying online journey.
Fear of Missing Out(FOMO)
Exclusivity and urgency are two particular influencing concepts in the world of marketing. Whether you are presenting exciting deals to a select few or promoting limited time offers, FOMO i.e. the fear of missing out is an effective trigger that places a sudden pressure on the users in order to inspire them to take actions. FOMO is a phenomenon which both the online and offline retailers can use to their advantage to trigger the product sales.
Create a sense of urgency around online discounts, limited availability products, and bulk-buy bargains to demonstrate to your online visitors that the window of opportunity won’t be open for longer time.
Social Proof
When it comes to the buying decision that we make endorsement is the powerful motivator. And it is widely accepted that one is instinctively drawn to services, products or brands that are recommended by friends. The social proof concept is based on the idea that a large group of people is likely to know more than you do as an individual and, as a result, you believe in their collective opinion. Social shares, online reviews, each individual endorsement a brand gathers contributes to its overall (perceived) trustworthiness.
Find a place on your website for case studies, testimonials and star ratings. Reputation reinforces brand recognition and, by spreading the word from your satisfied clients or customers or in the most accessible way, you can earn some coveted brand loyalty points.
Information gap therapy
This gap lies between what you know and what you wanted to know and in this difference the world of possibility lies for the web designer. The first step is to make the users know what they yet have to learn and from there, provide the information they want in a digestible, accessible format. Evaluate the contents of your website through a potential customer’s eyes. Is it presented in a way that users will be compelled to learn more about your offering, and can you truly say that your content delivers on the promises it makes?
Reciprocity
Reciprocal value is of a great importance to shoppers – and from clothing retailers to SaaS companies, users expect to be rewarded by businesses for their loyalty. Getting something for nothing is an idea that is enticing in itself, but the key is to offer visitors something they will find genuinely beneficial.
Consider how could you provide your potential customers an incentive to buy, or give back to those who have bought from you in the past.
Showing your customer base gratitude for placing trust in your brand is one thing but, if you can offer them something useful or exclusive to say thank you, you are far more likely to see them on your site again in the future.
Web design can ultimately be reduced to one golden rule: give the people what they want. For getting help for the designing of your website contact to top Web Design company India.